About the brand

Charm-Luxury is a leading brand in high-end interior design and craftsmanship, particularly distinguished in luxury lighting. As a top provider of European lighting and decorative solutions in Vietnam, Charm-Luxury is dedicated to delivering unmatched quality and personalized service. Each of Charm-Luxury’s products is a masterpiece, merging design excellence with high functionality, making clients’ living spaces both elegant and opulent.

Brand Philosophy

"Igniting the Light of Luxury and Class"

Charm-Luxury goes beyond providing lighting solutions; it crafts living and working spaces that resonate with artistic sophistication and emotional connection. Each piece is designed with a philosophy that celebrates harmony between functionality and aesthetics, delivering finely crafted, European-inspired masterpieces. With a commitment to quality and meticulous attention to detail, Charm-Luxury aims not only for perfection but also for a sense of pride in every space their lighting transforms.

Project Requirements and Vision

Charm-Luxury sought an e-commerce website that could capture the brand’s artistry while enhancing the user experience. The goal was to create a website that is minimalist yet sophisticated, emphasizing luxury and the unique beauty of each lighting product. The website needed to be user-friendly and provide comprehensive product information, making it easy for customers to explore and select items.

How edgee executed the project

Brand and Style Research: Edgee conducted an in-depth analysis of Charm-Luxury's core values and European design styles to understand the aesthetic requirements and quality standards. This research provided a foundation for capturing the essence of the brand on the website.
Website Structure Design: Edgee developed a simple yet efficient website structure, enhancing the user experience and making it easy for customers to explore products. The structure allows clients to quickly access luxury lighting and furniture, creating a balanced and refined browsing experience.
User Interface Design: With a focus on minimalist elegance, Edgee chose a neutral color palette and refined layouts to accentuate the luxury products. This design approach emphasizes the artistic value of each item while presenting a sleek, upscale aesthetic.
E-Commerce Development: Edgee integrated essential e-commerce features to optimize the online shopping experience, including cart functionality, payment options, and order management. Detailed product and service information further enables customers to learn about and select their ideal products with ease.

Results and Value Delivered

Enhanced Brand Image: Charm-Luxury’s website affirms its position as a top provider of high-end lighting and decor in Vietnam, delivering a luxurious and sophisticated experience.
Improved User Experience: The elegant and user-friendly interface allows customers to explore, discover, and shop seamlessly, leading to satisfaction and ease of use.
Revenue Growth: With an optimized shopping experience and a strengthened brand image, Charm-Luxury attracts more clients, boosts revenue, and solidifies its reputation in the premium interior industry.