About the brand
Do Dac Homegoods & Giftstore was born from a love for charming, artistic home decor pieces and a vision to create spaces full of life. With a focus on youthfulness and personal expression, Do Dac offers an extensive selection of products, ranging from home furnishings, stationery, kitchenware, bedroom decor, to exquisite gifts.
The diversity of Do Dac’s product line not only enriches the choices for customers but also defines its unique brand identity. Each product tells its own story, helping customers find a personal connection in every piece.
Brand Philosophy
At Do Dac Homegoods & Giftstore, we believe that even the smallest item can bring joy and inspiration to everyday life. With passion and creativity, Do Dac delivers not just quality products but also a message of positive living, artistic spirit, and cherishing every moment.
Project Requirements and Vision
Do Dac sought to build a modern website while maintaining its signature charm and whimsical style. The goals of the project included:
Creating a user-friendly online space that reflects Do Dac’s artistic spirit.
Providing a seamless shopping experience, allowing customers to effortlessly browse and select their favorite products.
Implementing SEO optimization and data analytics to increase reach and boost business growth.
How edgee executed the project
To bring Do Dac’s vision to life, Edgee implemented the following strategies:
Designing the Interface: We crafted a website layout with a bright, youthful, and artistic aesthetic. Graphics and product images were carefully curated to reflect the brand’s spirit. Designed a user-friendly layout to ensure that customers can easily find and purchase products.
Optimizing User Experience (UX): ntegrated filtering features for product categories such as home decor, stationery, gifts, etc., making it easier for customers to find exactly what they need. Optimized product and cart pages to boost conversion rates.
SEO and Analytics Implementation: Integrated Google Analytics, Google Search Console, and Facebook Pixel to monitor user behavior and optimize marketing strategies. Leveraged Google Tag Manager for event tracking like page views, add-to-cart actions, and checkouts.
Enhancing Page Speed and Mobile Responsiveness: Utilized tools like Lighthouse and PageSpeed Insights to improve website load speed. Ensured that the website is fully optimized for both desktop and mobile devices.
Results and Value Delivered
Increased Website Traffic: Within the first month, website traffic for Do Dac grew by 45% thanks to effective SEO strategies and online advertising.
Higher Conversion Rate: By optimizing the UX and incorporating useful features, Do Dac saw a jump in its conversion rate from 2% to 4%.
Positive Customer Feedback: The new website not only provided a smoother shopping experience but also perfectly captured Do Dac’s charming and artistic vibe, leading to increased customer engagement and loyalty.
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