About the brand
Yong House is an exciting new restaurant in Mackay, specializing in Korean BBQ and traditional noodle dishes. With a commitment to delivering authentic Korean flavors in a modern and inviting setting, Yong House aims to become the go-to spot for locals seeking a taste of Korea.
Their mission is to create an unforgettable dining experience, where guests can savor delicious, high-quality meals while enjoying a vibrant and welcoming atmosphere. The restaurant's name, "Yong," meaning dragon in Korean, symbolizes strength, passion, and a touch of mystique—elements that Yong House aspires to infuse into every aspect of its brand.
Brand Philosophy
At Yong House, we believe that dining is more than just a meal; it’s an experience that brings people together. Our philosophy revolves around celebrating the rich culinary heritage of Korea while adding a contemporary twist that appeals to modern diners. By focusing on fresh ingredients, authentic recipes, and a vibrant ambiance, Yong House creates a unique fusion of tradition and innovation.
Project Requirements and Vision
Yong House reached out to Edgee with a clear vision of establishing a strong brand presence that could set them apart in the competitive restaurant scene of Mackay. The primary objectives of the project included:
Crafting a cohesive and memorable brand identity that reflects the essence of Korean culture.
Designing a versatile visual system, including logo, color palette, typography, and branded materials.
Creating a brand that appeals to both traditional Korean food enthusiasts and new customers curious about Korean cuisine.
Ensuring consistency across all touchpoints, from signage to menu designs and packaging.
How edgee executed the project
For Yong House, the Edgee team focused on building a robust brand identity through the following strategies:
Developing a Distinctive Logo and Visual Identity: Designed a unique logo that reflects the meaning behind "Yong" (dragon) with elegant and modern design elements that symbolize strength and passion. Curated a color palette combining warm, earthy tones with vibrant red accents to evoke the flavors of Korean cuisine and the cozy ambiance of the restaurant.
Crafting a Cohesive Brand Style Guide: Established a comprehensive brand style guide to ensure visual consistency across all materials, from menus to packaging and social media posts. Selected clean, modern typography that balances tradition with a contemporary aesthetic, making the brand approachable and stylish.
Creating Engaging Branded Materials: Designed eye-catching menus, packaging, and in-store signage to enhance the dining experience. Developed promotional materials for both digital and print channels to attract initial customers and build brand awareness.
Building Social Media Assets: Created a set of social media templates and visual assets to help Yong House maintain a consistent online presence. Provided guidance on content strategies to leverage the brand's unique identity in promoting seasonal specials and events.
Results and Value Delivered
Strong Brand Recognition: The distinctive visual identity and cohesive branding led to a successful launch, garnering positive feedback from the local community.
Increased Social Media Engagement: The curated social media assets helped Yong House attract an engaged audience, resulting in higher foot traffic during the initial months.
Memorable Dining Experience: The well-designed menus and branded materials contributed to a seamless and enjoyable dining experience, establishing Yong House as a memorable destination in Mackay.
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